#ATHLETAINTHEBAG STOP MOTION PHOTOGRAPHY

#ATHLETAINTHEBAG was a content across Athleta's various social channels. With the goal of driving user generated content, the contest allowed users the share their weekend get away essentials.

 

The campaign creative consisted of three product lay downs and a playful stop motion animation.

 

Agency: Sew

Creative Direction: Jesse Inman

Art Direction: Stefan Wigand

Stopmotion Photography: Tony Loftus