Tony Loftus Portfolio
Athleta.jpg

Athleta

 
 

Athleta

Stop Motion Photography

 

#ATHLETAINTHEBAG was a content across Athleta's various social channels. With the goal of driving user generated content, the contest allowed users the share their weekend get away essentials.

The campaign creative consisted of three product lay downs and a playful stop motion animation.

Agency: Sew

Creative Direction: Jesse Inman

Art Direction: Stefan Wigand

Stopmotion Photography: Tony Loftus

 
 
 
screen shot 2015-06-10 at 122101 pm.jpg
screen shot 2015-06-10 at 122042 pm.jpg
screen shot 2015-06-10 at 122054 pm.jpg